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Streat at-home is a pre-prepped dinner that your customers can take home from work. Why? Because the world's a busy place. It's a world now geared towards convenience. Make it your world and see the benefits with the potential to grow outlet sales by 13.5%. Simply by making the most of your street food favourites and add a new service.

SMART PEOPLE
TAKE SHORTCUTS

Research shows consumers are looking for shortcuts that make life that little bit easier, and more delicious. But ready meals can make them feel "guilty"; their real aspiration is to cook themselves. It's not easy coming up with healthy and exciting dinner concept that's going to keep everyone happy. But we did: Streat at-home

WANNA KNOW HOW YOU MAXIMISE SALES?

Consumers are craving street food flavours! The more they try, the more they buy. Mexican, Thai, Indian and American dishes are some of the most popular bites. And the spicier they like it! And now 43% tell us they're ready to buy street food-inspired take home dishes*. So when it comes to maximising sales, say hello to the new street-smart dinner concept Streat at-home.

* Scandinfo qualitative research into consumers' attitudes towards a Street Food-inspired take home meal concept on behalf of Santa Maria Foodservice 2015

GETTING TO 13.5% GROWTH

Set out your stall. Every morning tell your customers what's for dinner with three or four dishes-of-the-day. Advertise using our branded merchandising. Make it easy to order. Make it tempting and get cooking! Choose from 10 inspiring flavours with all the recipes and packaging to deliver dinner with a bang! Meal kits your customers can add the finishing touches at home.

STREET FOOD FAVOURITES GROW SALES

16 % of consumers will buy once a week = 48 orders/week
36% of consumers will buy once a fortnight = 54 orders/week
Each order is for 2 portions = 204 extra portions/week
204 extra portions is 13.5%
At €6.50 per portion that's makes an extra €1.326 sales

 

THE WHOLE PACKAGE

Over 60% of consumers say great merchandising sways their buying decisions.* So we've got great packaging in the bag with our advertising and merchandising kits. Customers will open the box to find everything they need to complete their meal, including individually packed ingredients and a recipe card to take them through the final steps, with suggestions on how to add their own individual twist.

* IGD ShopperVista Channel Focus Guide 2014